Challenge
The highly-respected agency Q-Research carries out market research for companies like Siemens, V&D, KLM, Campina, Veronica, Wegener, Johnson&Johnson and Mercuri Urval. As a competitive advantage it is of vital importance for Q-Research that her business processes are organised efficiently through the use of internet.

The strategy
Working closely together with Q-Research, Voormedia has worked steadily in development of various web applications. All business processes and research methods have been transformed into advanced web solutions.

The result
Q-Research applies the developed research software in all research with complete satisfaction. The back-end solution for projects and relations is used to manage customers and respondents, send invitations and carry out research. Through a modular structure the research can be carried out in various languages and in different graphic designs, as was recently done for MKB Nederland, Merck Sharpe & Dohme and SAP.

the Q-instrument is a Flash application
developed for online research