Challenge
BelCompany hopes to promote her products and special offers in all 106 shops in The Netherlands. Voormedia is asked for the creation of the presentations of In-Store TV.

The strategy
In addressing ease of creation and distribution now and in future Macromedia Flash animations were created that could be produced on Video CD. In future these Flash presentations can be sent directly over the internet to all outlets. And in doing so a completely new communication channel is actually created.

The result
In-store TV can be admired in one of the many BelCompany stores!